This week’s top tip from our Liverpool Business Personality of the Year
Every Tuesday, sales expert Andy Bounds shares his top tips to improve your sales and communications (you can get more of his advice at www.andyboundsonline.com). This week’s is…
Have you ever delivered a presentation and thought, “My audience isn’t engaged. They’re not responding. I’ve lost them.”
And, when you’ve 32 slides still to go, it’s even worse.
Research shows most audiences are similar in what they like/don’t when receiving communications. Most like interactivity, stories, clarity, quizzes, humour, brevity. Most dislike irrelevance, no variety, text-filled slides, waffle, repetition, sloppy delivery.
So, use this research to make your presentations more audience-friendly. When you finish preparing your content, highlight the areas they’ll find fun and interesting. If there are long periods with no highlights, insert audience-engaging activities in there – for example:
• identify questions you can ask to make it interactive
• include a story – personal or funny works well
• show a different-looking slide – maybe a picture, graphic, or cartoon
• tell a joke
Do this and you’ll enjoy it more.
And when you enjoy it more, they will too.
And when that happens, your presentation is more likely to work.
For your next presentation, highlight where they’ll enjoy it – interactivity, stories, quizzes etc. If there isn’t enough highlighting, insert more interesting stuff.
And, if you find watching videos more interesting than reading emails, check out my online video club here.