Tuesday Tip: A very quick one: how to check whether your latest communication worked

Tuesday Tip: A very quick one: how to check whether your latest communication worked

This week’s top tip from our Liverpool Business Personality of the Year

Every Tuesday, sales expert Andy Bounds shares his top tips to improve your sales and communications (you can get more of his advice at www.andyboundsonline.com). This week’s is…


My four criteria for effective communications:

1. It achieved your objectives

2. Your audience liked it

3. You liked it

4. It was as short as possible

“Yes” to all four means a successful communication.

“No” to any.  It could have been better.

“No” to all of them.  It couldn’t have been worse.

Action point

Identify which of the four criteria you’re worst at.  Then choose 1-2 simple ways to improve – a good place to start: choose someone you think is good, and ask them how they do it.

And, for more tips on how to have impact when you communicate, click here.


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