This week’s top tip from our Liverpool Business Personality of the Year
Every Tuesday, sales expert Andy Bounds shares his top tips to improve your sales and communications (you can get more of his advice at www.andyboundsonline.com). This week’s is…
One of my friends has a very nice, very expensive coat.
But he keeps forgetting he owns it. So doesn’t wear it much.
And then, when he does put it on, it reminds his wife she hasn’t seen him in it recently. Which leads her to say “you never wear that coat.”
But he’s wearing it when she says this. Which makes his reply:
“Your point might be valid. But your timing sucks”
A lot of communication is like that. Yes, content is critical. But so too is the timing of it.
For example, if you’re communicating with an Important Person (your boss, a potential customer etc) and want Meeting One to lead to Meeting Two, agree the follow-up during Meeting One. After all, which is more likely to work?
• During Meeting One: “I’m enjoying our meeting, and look forward to developing our ideas over the next few days. When would be good for you, for us to discuss things further?”
• After Meeting One: you wait by the phone for them to call. They don’t. You keep looking at your inbox. They don’t email either. You’re now left with the awful choice: do you call them and worry you’re pestering? Or do your wait and feel powerless?
Another example: you send a written proposal, but hear nothing back. You’re now worried you’re about to face the Black Hole of Doom where proposals often end-up. You’re back in the “do I pester or feel powerless?” dilemma again.
Once again, the solution’s all in the timing: before you send the proposal, say “I’ll send it to you tomorrow. Let’s keep our momentum going. When shall we speak again to discuss it? [They give a time] Great – let’s put that time in our diaries.”
In both examples, you will notice that I used the:
• Right timing: I asked for Communication Two during Communication One
• Right content: I said “when shall we speak again?” not “shall we speak again?” (you’re much more likely to get a ‘yes’ if you ask a yes/yes question, not a yes/no)
And talking of timing, why is it that you never read to the bottom of my Tuesday Tips?
This week, I guess you’ll be working on something which could easily lose momentum because the other person doesn’t reply as quickly as you’d like.
Ensure there is momentum, by agreeing when you’ll speak again during Meeting One. And avoid that Black Hole of Doom!
And if you’ve found this tip useful and want lots more, check out my helpful videos here