Since Max was appointed Chief Executive
of the city of Liverpool’s economic development company in July 2010, he has
worked to extend the global profile and reputation of business in the city and
to showcase its ambition and to attract investment and continued growth.
Max has a proven track record of
operating at the highest level in economic regeneration – formerly Director of
Investment and Regeneration North, then Chief Executive of Elevate East
Lancashire in 2003 and in 2009 Chief Executive of Regenerate Pennine Lancashire
Ltd; one of the biggest economic development companies in the UK.
When he joined Liverpool Vision, he hit
the ground running. Max oversaw Liverpool’s award-winning six-month
participation in World EXPO Shanghai 2010; established Liverpool’s ‘embassy’ in
London in 2011; and brought the prestigious Global Entrepreneurship Congress
(GEC) to Liverpool in 2012, the first time it was held in Europe and widely
regarded as the most successful GEC to date.
Max has also established Marketing
Liverpool within Liverpool Vision and taken a leading role in the city’s return
to MIPIM this year ahead of the UK’s showpiece business event. Max is also the Chairman of the 50-day
International Festival for Business taking place in June and July in Liverpool.
In 2013 Max received a CBE for services
to business and the community.